Content: Web Currency.

At @zerotozenithmedia we understand Content to be one of the deciding factors for SEO Page Ranking. 

Contents and SEO at their best forms a bond that can propel any website to the top of Search Engine Rankings. Google always rewards website with good contents. Google as the most used search engine in the world has only one mission "to deliver useful and relevant results in a fraction of a second". 

The "useful and relevant results" that Google is attempting to deliver are the pieces of contents that are available throughout the web. These crumbs of content are ranked by their order of relevancy and value to the user, which implies your content must be beneficial to the searcher to have any SEO value.
 

How do you make your Contents Beneficial? Google helps with that answer too.

1. Useful and Informative: if you launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.
 
2. More valuable and useful than other sites: If you write about how to make a weave wig without closure, make sure your article provides more value or a different perspective than the numerous articles on the web on weave wig.

3. Credible: Show your sites credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site's trustworthiness and reputation.
 
4. High Quality: Your site's content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites.  
5. Engaging: Bring colour and life to your site by adding images of your products, your team, or yourself. Make sure visitors are not distracted by spelling, stylistic and factual error. 
An excessive amount of ads cal also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes, or social media widgets.

Finally, aim at producing unique content of any form. This is digital age, content is no longer only in the form of text. It is spread across various forms like web, videos, mobile, podcasts, webinars, widgets, and blog posts.

Make it meaningful and of value.

Let it tells the story of your product and services.

It means nothing if it's not written well and optimized for search engines.