As the current era is witnessing a major boost in businesses using digital platforms, there are a few dark truths about digital marketing agencies which remain unknown.
These are the reasons some businesses hesitate when it involves trusting digital agencies.
Here we take you through those dark truths and also outline the skills to be present in the best digital marketing agency you plan on choosing for your business.
The Dark Truth behind the Wall:
1. Overcommitting clients goals
Numerous agencies are fighting to win new business and retain existing clients against the ferocious and continually increasing competition.
As a result of this, many digital agencies fill clients' heads with the belief that they can somehow make their business increase to a high level or provide a commitment to make their sales increase etc.
These fake commitments results to missing deadlines, fail to deliver on promises and hurt their company reputation.
2. Selecting the wrong media platform for advertisement
There are various social media platforms for advertising brands such as Facebook, Instagram, Twitter etc.
Different social media sites generate different levels of traffic, and this can vary heavily according to a company's niche.
Some digital agencies do not use the right media platform to advertise a product so this creates a vast amount of loss to a brand and even the loss of reputation of a digital agency concerned.
3. Hurting online brand image and reputation of businesses
Growing a business is an exciting process but, some marketer does not try to understand the need of the customers or by not making them understand what the internet marketing campaign can do in relation to their goals and for their businesses.
This agency only wants to make money without setting up the proper strategy to go about for the need of the clients. It is only in an agency's benefit to challenging client’s expectations whether with fake or true commitment.
If given false commitment what will be hurt is the agency brand image and the reputation.
4. Selling generated business leads to 3rd party businesses
Some digital marketing companies are facing continuous struggles with consumers' perception of data, as new research reveals brands with access to their personal data are using it unethically.
Some digital marketers misuse the customer's leads by selling their generated leads to the 3rd party businesses.
This leads to cheating on clients trust.
5. Cheating customer's ad spends budgets
Some digital marketing company prepares the budget contract which is only good for their profit and not for the customers.
They don't care to understand customer's needs and requirements which leads to the waste of budget.
This will be cheating on customer's trust and faith upon the agency.
6. Falling short of promised ROI
If you are investing time and money into a system that's meant to improve productivity and yield a positive return on investment, you are going to desire results on whichever platform you are investing whether it is social media marketing or any other platform.
Some digital agencies give expectations to the clients which are unrealistic and unattainable.
If as an agency you can't demonstrate the client intended ROI they are paying you into their business, then the agency will struggle.
Here are the skills to expect in an agency that will deliver success:
1. Speed
The digital age moves at lightning speed, and agencies need to have the ability to adapt and keep up with the pace. It's critical for agencies to evolve the speed factor so that they move as quickly as consumers do.
2. Website Security
Every website available is most likely to be hacked eventually. A good digital marketing agency should be equipped with all the necessary tools and knowledge to protect a website with any form of hacking, besides changing your password.
3. Human Behavior Knowledge
A good digital marketing agency should understand the science of how people behave online to increase clicks, engagement, and views.
Digital marketing agency should understand marketing is everything about tech + deeper understanding of human psychology and emotions.
4. Industry Expertise
A good digital marketing agency should be an industry expert, that has the know all about the industry it's trying to help a business in.
You can have them help you with your digital marketing campaign, but sometimes it doesn't really feel worth it if they need to return to you to inquire about technical or industry-related things.
5. Conversion Optimization
Every business wants conversion, that's the goal. An agency should not only concentrate on design and completely ignoring conversion optimization.
6. Adaptability
Digital marketing keeps changing and evolving. The best skill any digital marketing professional needs to have is the ability to adapt to change.
7. Client Retention
Understanding "red flag metrics," the metrics that cause a client to churn, would be a valuable differentiation for any agency. The focus should not be only on getting a new client but also most importantly on client retention.
Ultimately, a low churn rate is the only manner in which a company can achieve long-term growth.
8. Creative Content Marketing
As one of the key factor to Google ranking. An agency should know how to create truly engaging content either through one of its staffs or outsourcing it to get the best of the best.
A large number of social audiences are tuning out fast to the overabundance of posts, and it's instrumental today to stand out.
I hope the above outline will help you in choosing the best digital marketing agency in Nigeria that will cater to all the details necessary for the growth of your business. If you have any question or addition, you can do that with the comment section below.
These answers were provided by Young Entrepreneur Council (YEC).
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